Our People + Values

Tuesday Label is designed with passion & purpose by us in Auckland, and is made with love & care by our friends in Shanghai. We are a small, all-female, fashion-loving team; they are small, female-led, boutique manufacturers. We have worked alongside each other for two decades. And so after all this time we have a very special relationship with our makers that is different from the rest...

We know each other’s families; we’ve been inside each other’s homes. We’ve been to weddings; we’ve shared pregnancies. When travel is an option we visit each other twice a year incorporating sightseeing excursions, supermarket trips & shopping expeditions alongside fabric sourcing & work meetings. We swap pure manuka honey & natural NZ medicines for delicious Chinese tea & beautiful silk scarves; we share gifts for our children.

It’s more than a business relationship... It’s a friendship too.